Ripe Insurance, the InsurTech specialist behind some of the UK’s most successful niche insurance products, has appointed Sarah Jones to the new role of Marketing Director.

Jones joined Ripe, then known as The JRW Group, in 2015 and has been instrumental in building a talented team of digital, marketing and creative specialists around her. With a strong background in digital marketing, Jones previously held positions at Optionis Group, ACE European Group and The Warranty Group.  At Ripe she will head the 18-stong marketing team and be responsible for an annual budget of over £2 million.

Manchester-based Ripe, which employs 60 people, is disrupting the insurance sector with its use of cutting-edge technologies and a focus on digital marketing. The result is better products, competitive pricing and a quick online experience allowing customers to get a policy in just six clicks.

Commenting on her promotion, Jones said: “InsurTech is rapidly changing the way the insurance industry operates and I am looking forward to further developing our marketing strategies to take advantage of new digital and technological innovations. Ripe is a vibrant company with big plans so this is going to be an exciting role.”

John Woosey, Managing Director, Ripe Insurance, said: “This is a well-deserved promotion. We are a marketing-led business so a strong lead in this role is of paramount importance for the future direction of the business. Her commitment and high standards have set an excellent example for her team to follow and under her direction, marketing will be a key driver in our future success and growth.”

Ripe Insurance recently announced a 22 per cent increase in turnover for 2017. The results for the year ending 31 December 2017 mark the tenth consecutive year of annual growth for the company which has seen revenues rise from £9.2million in 2016 to £11.2million in 2017.